If Christian music was defined by its lyrics how can certain songs such as Six Pence's popular 1998 hit song "Kiss Me" be considered a part of Christian Contemporary Music? The focus of the music is switched from God to what the fan base is most interested in and more so open to what will sell. This has a ring of truth to it, but so does the argument that states that Christian Contemporary Music going mainstream has broadened the context of faith to include more than just on God's love, but also on important issues on dating and depression. Crossover artists are also attracting fans to other Contemporary Christian Music and may make people who normally would not have considered CCM discover other Christian music.
Today's Christian music has become musically indistinguishable compared to mainstream music. Christian Contemporary Music began to imitate secular musical styles and mainstream marketing when CCM started in the 70's. Christian music was not popular in the 60's when it first began to grow. Artists found it extremely difficult to successfully launch a musical career when everyone, especially Christian bookstores, refused to sell CCM records, or tape cassettes. It was during the 70's that Christian artists began to sign recording contracts with nonprofit, and for-profit businesses that cleaned up their music to make it appropriate for the tribal audience. Today Christians listen to CCM to be uplifted, and because it is considered safe for the family, but it should be emphasized that Christian Contemporary Music can speak to mainstream and does not have to be limited to only the tribal audience.
